Follow your compass and find your way with Beck’s What’s next
Following one’s compass can lead to unexpected results, places where everything is possible.
What’s next? is an online application on BECK’S Facebook page that lets you discover how far you can go by following your own route.
Starting from our passions (arts, cinema, nature, adventure, music or sports) the What’s next? application creates a narrative timeline in the style of Facebook profile, enhancing the goals and outcomes we could gain by trusting our instincts and unleashing our talents.
What’s next? is based on the concept that in life anything can happen if we can free ourselves from our inner limitations and restraints, conventions and social norms, and all mind cages: that’s how the independent thinker, BECK’S ideal customer, acts.
By way of What’s next?, the concept merges the wider BECK’s campaign Follow Your Compass and the Next product. The What’s next? application has been designed by Ambito5.
The What’s Next? application on Facebook.