Guess and Win Melbourne and Victoria with Tourism Victoria and Ambito5

Ambito 5 has designed for Tourism Victoria a Facebook app named INDOVINA E VINCI IL VICTORIA. The app is based on a contest and localized on three markets: Italy, France and Germany.

The project’s goal is to spread the knowledge about Victoria State as a tourist destination. The app is quiz-based on five main categories: Sorsi & Morsi, Natura & Animali, Eredità aborigena, Lifestyle e Fughe romantiche.

Every category is composed of five questions with help hints and an in-depth box. By successfully answering the questions of all five categories, one can participate to the draw of the final prize: an eleven day trip for two to Melbourne and Victoria.

Among the business partners of the project: Tourism Australia, Qatar Airways, Australie à la carte (France) and HM Touristik (Italy and Germany).

The final draw for the italian market will take place by July 31st.

The project is supported by banners and a Facebook ads campaign on the 3 markets, anch has been entirely planned and realized by Ambito5.

Follow your compass and find your way with Beck’s What’s next

Following one’s compass can lead to unexpected results, places where everything is possible.

What’s next? is an online application on BECK’S Facebook page that lets you discover how far you can go by following your own route.

Starting from our passions (arts, cinema, nature, adventure, music or sports) the What’s next? application creates a narrative timeline in the style of Facebook profile, enhancing the goals and outcomes we could gain by trusting our instincts and unleashing our talents.

What’s next? is based on the concept that in life anything can happen if we can free ourselves from our inner limitations and restraints, conventions and social norms, and all mind cages: that’s how the independent thinker, BECK’S ideal customer, acts.

By way of What’s next?, the concept merges the wider BECK’s campaign Follow Your Compass and the Next product. The What’s next? application has been designed by Ambito5.

The What’s Next? application on Facebook.

Fanta Break Time di Ambito5 in short list agli NC Awards 2013

Ambito 5 corre la Milano City Marathon per Fiori che Rinascono

Con Swatch San Valentino diventa social: un contest per svelare il proprio amore in 140 caratteri

La nuova social strategy di IKEA è firmata Ambito5

FASTLINE: Milano-Tokyo andata e ritorno

SDA Bocconi: l’eccellenza sui social

Sky Arte HD: la cultura a portata di social

Dracula 2.0